14. "Mirchi sunne waale always khush, always khush"

98.3 aka Radio Mirchi has the tag line "Mirchi sunne waale always khush, always khush" followed by "Raadiio Mirchiii ..  Raadiio Mirchiii".

Mirchi is chilli, which is supposed to be hot and probably hence the name. The station is no doubt one of the best stations, as I have not switched to another station for around two weeks now. The reason for not switching might also be associated with my laziness of tuning the car stereo to another frequency, which until a while ago just refused to play at all.

Today, they were broadcasting a campaign, which actually made me "khush" i.e. happy. Apparently, there are pretty bad ads, which irritate people who then do further ridiculous acts and eventually lead to harming themselves and nature in turn. Like one of them goes this way - A guy named Raju listens to an ad, gets frustrated, then shoots at his boss, then shoots at his cab driver on his way back, who in turn drops him at an isolated bridge. At this point Raju decides to commit suicide and so jumps off the bridge. As he jumps off, an oil tanker passing by sees him and tries to protect him, but in turn spills the entire oil  tanker into the ocean, which whales intake and die and so Raju goes to jail. And finally they say that to save Raju and Whales, such ad should be prevented from reaching ears. And hence the campaign, which is probably named "Mirchi Kaan (ear) Bachao (save)contest". I would recommend that you  tune into mirchi and listen to it completely and understand why it gives a pleasure.

I will continue listening to Mirchi for sometime and remain Khush :)